Brewer Anheuser-Busch has chosen the theme of weddings to kickstart a month-long burst of TV coverage for the brand across ITV, Channel 4 and major satellite stations.
Debuting on Monday (May 19) the Wedding Toast' recreates the scenario of a best man being a little too honest during his toast. After exposing details of stag night shenanigans and previous relationships, he adds that his mate is really marrying for money.
The ad concludes with the True' strapline.
Randall Blackford, Budweiser's UK marketing director, said: "Formal weddings can be really tricky and create some hysterical faux pas, which you see in our ad."