Musgrave Retail Partners is launching a beer festival in Londis and Budgens next week.

The three-week activity includes deals on world beers, speciality beers and premium ales as well as some of the regular brands down the two Musgrave fascias' drinks aisles.

Promotions like this were important because "consumers continue to be driven by price and are looking for value", said trading director Willie Hamilton.

"It gives a great platform to the quality of the range and strength of our value offer to Budgens and Londis customers."