Budweiser Budvar Czech Nonalcoholic Beer is brewed in a similar way to the original Budvar, using the same Saaz hops and Movarian barley malt, but fermentation is altered to ensure 0.4% abv. It will be available in 330ml bottles (rsp: 69p) from next month.
The brewer hopes the beer, available in the Czech Republic since 1993, will prove as popular here as at home, where it has established itself as one of the leading domestic products of its kind. UK off-trade director Jon Whittle said it was targeting first-year take-home sales in the region of £600,000.
The launch follows a plethora of lower-alcohol beers rolled out following the change of duty rates at the start of this month, with beers below 2.8% abv charged at half the standard rate of duty.