Budweiser has been given a facelift – its 12th re-design since the brand became available in cans in 1936.
The new look, featuring a red ‘bowtie’ element, is being rolled out on multipack wrappers this month and will make its appearance on the cans themselves later this year.
“Our refreshed packaging designs have an updated, contemporary look, dramatising the iconic Budweiser bowtie and incorporating long-standing brand hallmarks,” said European marketing director Iain Newell.
Earlier this week Budweiser brewer AB InBev UK announced it was upping its prices by 7.8% from 2 January 2012.
Stella brewer AB InBev announces major price hikes (3 October 2011)
Budvar clinches Euro court battle over Budweiser name (22 September 2011)