Budweiser is kicking off a marketing campaign aimed at highlighting the freshness of the beer with new television advertising.
The campaign, called True Refreshment, runs during October across terrestrial, satellite and cable TV stations.
It will focus on the quality of the brewing process and the natural ingredients in the beer.
It shows a man in a bar ordering a Bud and then follows the brewing process from the field to the brewery and back to the bar.
Advertising on buses, the London Underground and in magazines will feature the strapline ‘All-natural ingredients. Enjoy it fresh.’