Bulldog adds face wash to skin range

Bulldog Sensitive Face Wash hits Tesco this month

Men’s natural skincare brand Bulldog has added a face wash to its range of sensitive skin products.

Bulldog Sensitive Face Wash, which rolls into 650 Tesco stores in mid-July (rsp £4.99/150ml), is made with two essential oils and green tea.

Joining Sensitive Moisturiser and Shave Cream on-shelf, it would appeal to the circa 50% of men who claimed to have sensitive skin [Kantar Worldpanel], said company founder Simon Duffy.