The new-look range, available now, has been revamped with more information about the brand's natural ingredients. A new signature fragrance has been developed and introduced across the range.
"We find that once men try natural products they keep using them so we wanted to highlight that there is a viable natural alternative on the shelves," said communications manager Patrick Hobbs.
Last year, UK sales of the brand were up 65.4% to £2.1m [SymphonyIRI], a figure the four-year-old company aims to double by the end of this year.
The company recently expanded to Norway and Finland, and a nationwide roll-out is planned for Whole Foods Market stores in the US following its sales success in the North Atlantic region last year.