Iglo Birds Eye has created a focus for its foodservice business by appointing Justin Burbage to the new role of foodservice director.

Burbage has joined from Kettle Foods, where he was head of impulse, responsible for devising and implementing company strategy for the impulse sector.

Prior to Kettle Foods, Burbage spent 10 years at PepsiCo.

"My aim is to use Birds Eye's scale and expertise in the frozen food category to build a sustainable and focused foodservice business," he said.

The appointment was made by fmcg sales and marketing recruitment specialist The Simmance Partnership.