Burton's Foods is adding two newcomers to its family favourites biscuit stable.

Triple Chocolate Maryland Cookie returns after a two-year absence, as a limited edition, while a new Jammie Dodgers Jam 'n Custard flavour replaces Vanilla Thriller.

Both are aimed at attracting new customers and encouraging existing ones to buy more - the Triple Chocolate by tapping into indulgence and Jam 'n Custard by appealing to consumers who buy custard creams.