Cadbury Trebor Bassett is giving its Double Decker countline a new sibling with added nuts, the first extension in the brand’s 28-year history.
The new offering is due for launch in mid-April and, like the original, is aimed particularly at men looking for a filling snack.
Marketing support will come in the form of ads around Coronation Street - part of CTB’s ongoing sponsorship of the programme - and point of sale material featuring the strapline ‘Have you tried it with NUTS?’
Said to get its name from the British obsession with double decker buses, the original product has been a steady performer and CTB claims it has grown by 75% in value over the last five years.
However, it is not among chocolate confectionery’s top 20 performers and has received little in the way of dedicated marketing support in recent years. Its last TV campaign, carrying the strapline ‘Are you missing something up top?’, was in 2001.