Farmhouse cheesemaker Butlers is to make its TV debut with an ad for its Blacksticks Blue cheese.

The 30-second ad runs for four weeks from 3 October. It carries the strapline ‘A Taste of the Unexpected’ and explores the ‘mysterious’ origins of the Blacksticks brand.

The campaign was a “huge step up” for the brand, said Butlers marketing manager Peter Elvin. “We wanted to make a bold and confident statement to drive growth,” he said.

The ad will be ­supported by social media and the Butlers website.

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