Trebor Bassett is positioning Butterkist popcorn as the ultimate home cinema accompaniment, with a new 350g resealable tub for sharing, and investment in new packaging and new media. The tub will reach shelves this month (rsp £2.59). Packaging includes a brighter logo and a separate pack description. The brand has linked with movie web site www.popcorn. The site features the Butterkist logo in its home cinema section. Butterkist packs carry the site address. Trebor Bassett customer marketing controller John Coe advised retailers to position the new packs next to other home snacking products and videos for consumers to stock up for their "big night in". {{P&P }}