Cadbury's Creme Egg bar was the most impactful launch, turning a favourite Easter confectionery into a product that can be eaten virtually all year.
The best-executed promotional activity was Masterfoods' 'Believe' campaign in the run-up to the World Cup. This generated huge interest and also drove up sales of Mars bars in Spar.
Although a long-established brand, Galaxy continues to surge. I'm not convinced about the long term future of Galaxy Promises but all other Galaxy brands are showing good growth in Spar.
There is a growing trend towards premium chocolate brands such as Lindt and Green & Black's. However, this is from a very small base within Spar. The vast majority of sales still come from the mainstream suppliers, with core impulse bars continuing to make a huge contribution.
I would like to see more innovation in the category, although I fully understand that launching products is very expensive and carries high risk. This is why we are seeing range extensions of existing successful brands rather than totally new products.