We are seeing consumers trading up from standard 2-litre tubs of ice cream to more premium and luxury versions, such as Ben & Jerry's, Carte D'Or and Haägen-Dazs. We are also seeing significant increases in sales of organic lines.
The most successful launches this year have been the new variants of Magnum multipacks, which were backed by half-price promotions.
Various other existing Wall's multipacks have also done well - Magnum Classic and Cornetto Cones particularly.
Other strong performers include Cadbury Flake Cones, Nestlé's permanently flashed packs, such as two for £3.00 tubs and £1.00 packs such as Smarties Cones, Ben & Jerry's and Haägen-Dazs.
Half-price and buy-one-get-one-free activity is obviously the main driver on any brand.
However permanent on-pack offers have also proved very successful this year - as multibuys or as price points.
They produce strong sales on a week-in, week-out basis, against the peaks and troughs that come during and after promotions.
Of course, the weather can have a huge impact on sales and it certainly did during the hot months of June and July this year.
However, ice cream is definitely becoming more of an all-year-round eat now, with suppliers looking at seasonal NPD aimed at autumn and winter sales and not just the summer months.
They are aiming innovation at different, non-seasonal occasions and there seem to be enough newcomers on the market to create further excitement.
The most successful launches this year have been the new variants of Magnum multipacks, which were backed by half-price promotions.
Various other existing Wall's multipacks have also done well - Magnum Classic and Cornetto Cones particularly.
Other strong performers include Cadbury Flake Cones, Nestlé's permanently flashed packs, such as two for £3.00 tubs and £1.00 packs such as Smarties Cones, Ben & Jerry's and Haägen-Dazs.
Half-price and buy-one-get-one-free activity is obviously the main driver on any brand.
However permanent on-pack offers have also proved very successful this year - as multibuys or as price points.
They produce strong sales on a week-in, week-out basis, against the peaks and troughs that come during and after promotions.
Of course, the weather can have a huge impact on sales and it certainly did during the hot months of June and July this year.
However, ice cream is definitely becoming more of an all-year-round eat now, with suppliers looking at seasonal NPD aimed at autumn and winter sales and not just the summer months.
They are aiming innovation at different, non-seasonal occasions and there seem to be enough newcomers on the market to create further excitement.
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