Heinz soup Made with Great TV ad

Heinz makes its can the star in £4m TV soup push Subscription

19 Sep 2017 | By Daniel Selwood

The new 20-second clip replaces last year’s Love Soup commercial


Piccolo to donate 100,000 baby meals to families in need

19 Sep 2017 | By Daniel Selwood

The One to One initiative will see one babyfood pouch donated for each one sold, costing the startup c£250,000

Aspall carry packs

Aspall launches carry packs into Tesco and Waitrose stores Subscription

18 Sep 2017 | By Daniel Woolfson

The format addressed “growing demand in the convenience sector” for carry packs, said the brand

Change Please coffee range

Homeless support coffee brand Change Please wins JS listing

14 Sep 2017 | By Daniel Selwood

A share from each sale will go to the person featured on the packaging

Lets Celebrate cake kit by Delicious Alchemy

Delicious Alchemy adds gluten and dairy-free cake kit

14 Sep 2017 | By Daniel Selwood

The NPD will roll out in mid-September to 100 Tesco stores

Quaker to Go lineup

Quaker Oats eyes cereal range for children with Quaker Kids Subscription

13 Sep 2017 | By Daniel Selwood

The submission to the IPO suggests the new lineup will have an on-the-go aspect

Baxters Super Good soup lineup

Baxters unveils healthier range of Super Good soup Subscription

11 Sep 2017 | By Daniel Selwood

The brand has also revamped its canned Hearty lineup, with three new variants

Branston pickle cocktail

Branston marks 95th anniversary with pickle cocktail Subscription

11 Sep 2017 | By Daniel Selwood

The Pickle Me Cheesy is available at the eight London Cocktail Club bars

Marmite Gene Project TV ad still

Marmite kicks off £3m ‘Gene Project’ campaign Subscription

09 Sep 2017 | By Daniel Selwood

A limited edition pack will direct consumers to the TasteFace facial recognition app

Tyrrells TV ad still 2017

Tyrrells makes TV ad debut with ‘absurd’ £2.5m crisp push Subscription

08 Sep 2017 | By Daniel Selwood

The brand is attempting to address a dramatic value sales slump across its portfolio of premium bagged snacks

Sebastian Pole and Tim Westwell

Unilever snaps up fast-growing tea brand Pukka Herbs Subscription

07 Sep 2017 | By Daniel Selwood

The deal for an undisclosed sum ’came down to scale and sustainability’ said Pukka

Ruby chocolate

Barry Callebaut unveils a fourth kind of chocolate: ruby

05 Sep 2017 | By Daniel Selwood

The new variant has an “intense taste and characteristic reddish colour”

Galaxy ad Thought Train with Jade Anouka

New Galaxy TV ad replaces Audrey Hepburn in £3m push Subscription

01 Sep 2017 | By Daniel Selwood

Actor Jade Anouka appeard in the brand’s first new creative in four-and-a-half years

Nairn's larger Gluten Free Wholegrain Crackers

Nairn’s free-from crackers buck the shrinkflation trend Subscription

31 Aug 2017 | By Daniel Selwood

The brand has increased its Gluten Free Wholegrain Crackers by 20% without upping the price.

candy kittens

Candy Kittens rebuked by ASA over misleading halal claim Subscription

30 Aug 2017 | By Daniel Selwood

Complainants noted the sweets contained cochineal – forbidden by Islamic law

Bisto Foil Bakes

Bisto targets midweek meals with premium Foil Bakes Subscription

29 Aug 2017 | By Daniel Selwood

The bake-in-bag NPD is available in three variants: Smoky BBQ, Peri Peri, and Roasted Garlic, Lemon & Herb

Fairfield Farm Heat & Eat crisps

Fairfields Farm adds microwaveable crisps range

29 Aug 2017 | By Daniel Selwood

Heat & Eat comes in triple-layered packaging that allows the contents to heat up while remaining crunchy

Joe Wicks Uncle Ben's ad

Mars cuts raft of Uncle Ben's ambient meals Subscription

24 Aug 2017 | By Daniel Selwood

At least 13 ambient meal SKUs have been culled by the fmcg giant

TWE 19 Crimes The Banished

Halloween push for Treasury Wine Estates’ 19 Crimes Subscription

23 Aug 2017 | By Daniel Woolfson

Promotional neck collars will roll out across all SKUs as 31 October approaches

Bearded hipster drinking from a beer bottle

Moderation on trend as sales of low and no-alcohol beer soars

23 Aug 2017 | By Daniel Woolfson

Value sales of low and non-alcoholic brews grew by 20.5% over the past 12 months

Walkers Choose Me Or Lose Me campaign TV ad

Walkers to air first TV ad for Choose Me or Lose Me

22 Aug 2017 | By Daniel Selwood

Making its debut on 28 August, the Gary Lineker ad features a woman shopper unsure about which flavour to choose

Pistonhead 0.5% Flat Tire beer

Swedish beer brand Pistonhead moves into non-alcoholic beer

17 Aug 2017 | By Daniel Woolfson

Made with imported Centennial and Mosaic hops, 0.5% Flat Tire has “all the same flavour” as its alcoholic counterpart

Knoppers four-pack

German confectioner Storck to launch Knoppers brand in UK Subscription

15 Aug 2017 | By Daniel Selwood

The snack will roll out on 1 September backed by a £4.5m investment

Nestle Whip range

Nestlé rolls out walnut-free Whip chocolate swirls

15 Aug 2017 | By Daniel Selwood

Launched this week, the new product is available now in two milk chocolate variants

New York Bakery Co's The Woman Who Runs New York

New York Bakery Co readies biggest-ever TV ad push Video

09 Sep 2017 | By Daniel Selwood

‘The Woman Who Runs New York’ will make its small screen debut on 18 September

Sauces one use

Mayo KO's ketchup! Sauces & condiments category report 2017 Video Subscription

08 Sep 2017 | By Tony Easley

Tomato ketchup has lost its place as the country’s topselling sauce to mayo. What has driven this? How can it fight back?

Hot desserts one use

Smashing! Hot desserts category report 2017 Video Subscription

18 Aug 2017 | By Natalie Brown

Pies, tarts & flans are up as retailers push traditional comfort food for pud in meal deals

Free from lead

Revealed: How free-from sales surged by a whopping £230m Video

17 Aug 2017 | By Rob Brown, Amy North

Brits have forked out an extra £230m on free-from food & drink in the past year. That’s a rise of more than 40%. Here we reveal the retailers and brands driving growth and how they’re doing it. Cut yourself a slice here!

amazon fresh

Is Amazon’s one-year shelf life ready meal a credible proposition? Subscription

14 Aug 2017 | By Emma Weinbren

The technology purports to keep the food’s natural flavour, texture and nutrients for up to a year, with no need for refrigeration. Tasty!

rice and noodles main

Claws out: rice & noodles category report 2017 Video Subscription

11 Aug 2017 | By Jennifer Richardson

Rice & noodle brands are in a cat & mouse game with own label as it copies NPD and undercuts on price

M worldwide store design

Ambient grocery needs a fresh approach to in-store marketing Subscription

09 Aug 2017 | By Rob Brown

Rice & noodles brands are the latest to be engaged in a vicious cat & mouse game with own label. Here’s how they can fight back and reclaim the aisles …

durum wheat pasta lunch

Production concerns push up durum wheat price Subscription

03 Aug 2017 | By Beth Gault

Durum wheat prices have increased over the past month due to concerns over production in Europe’s largest producer, Italy

Halloween ONE USE

Back from the dead? Halloween category report 2017 Video Subscription

28 Jul 2017 | By Lucy McDonald

Could combining Halloween with Bonfire Night and Day of the Dead help resurrect growth?

Mani Life

Stuart Macdonald, ManílIfe, on live music and Pokémon cards

28 Jul 2017

“I was a bartender. It didn’t last very long – after about two hours I told the boss my real age: 15”


Commodity prices: Sri Lankan tea up due to flood chaos

27 Jul 2017 | By Carina Perkins

Sri Lankan tea prices have risen 8% from June to July due to adverse weather during the growing season

dr oetker cookies

Bake Off ad deal doesn’t bode well for new show’s impact Subscription

24 Jul 2017 | By Amy North

Is this proof the show’s star appeal has fallen at the first hurdle?

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