cakes & biscuits news

Maryland Thins

Maryland Thins cookies launched into ‘lighter’ snacking market Subscription

05 Jun 2017 | By Daniel Selwood

The NPD will roll out in a new look to appear across the brand’s portfolio

Booths Cakes

Booths switches to 1930s-style packs for fresh cakes Subscription

01 Jun 2017 | By Helen Gilbert

The revamp seeks to recapture the ‘glory days of teatime’…

sainsbury's patisserie valerie

Sainsbury's to trial Patisserie Valerie products at counters

28 Apr 2017 | By Emma Weinbren

Sainsbury’s will also increase the number of sushi counters from 20 to 50 by the end of the year

mcvities caramel digestives range

Pladis extends McVitie's Digestives Caramel range Subscription

27 Apr 2017 | By Daniel Selwood

Banoffee Caramel and Coffee Caramel will be available from May in a revamped pack design

Mr Kipling free-from Apple loaf cake and Mini Cherry Bakewells

Mr Kipling adds first free-from lines and loaf cakes

27 Apr 2017 | By Daniel Selwood

Apple, Cherry Bakewell and Lemon & Ginger loaves are joined by Mini Cherry Bakewells

asda gingerbread ed sheeran

Asda branch makes Ed Sheeran gingerbread men

25 Apr 2017 | By Michelle Perrett

Staff member Jade Gregory created a ‘Ginger Ed Man’ ahead of the singer’s concert in Manchester

Bahlsen Pick Up ...And Then Some ad

Bahlsen Pick Up biscuit bars get £2m campaign Subscription

22 Apr 2017 | By Beth Gault

New ad is expected to be seen by over 4.2m people at least once during five-week run

Montana biscuits

Rivington Biscuit brands marketed for sale Subscription

19 Apr 2017 | By Edward Devlin

Brands manufactured by failed biscuit supplier Rivington Biscuits are being marketed for sale by an IP consulting firm.

Hill Biscuits

LDC shows appetite for food deals with MBO at Hill Biscuits Subscription

18 Apr 2017 | By Edward Devlin

Private equity firm LDC has backed the management buyout of custard creams and bourbons maker Hill Biscuits, in a deal valued at £10m to £15m, The Grocer can reveal.


Mondelez rolls out Cadbury Roundie chocolate wafer snacks Subscription

06 Apr 2017 | By Daniel Selwood

Roundie is Mondelez’s first Cadbury biscuit NPD since buying the licence from Burton’s Biscuits last summer

pink panther wafers

Pink Panther Wafers to return with extra filling, new packs

06 Apr 2017 | By Daniel Selwood

Available in the UK since the 1990s, the snack has been out of production since Wigan’s Rivington Biscuits collapsed

mr kipling delectable delights

Mr Kipling enters nibbles & bites sector with Delectable Delights Subscription

30 Mar 2017 | By Daniel Selwood

The lineup of small cakes and tarts includes Salted Caramel, Dark Chocolate & Raspberry, and Lemon & Ginger variants


MBO at Park Cakes provides exit for Vision Capital Subscription

22 Mar 2017 | By Edward Devlin

Own-label cake manufacturer Park Cakes has been sold by private equity owner Vision Capital to the business’ management team for an undisclosed amount.

mary berry

Finsbury Food Group bets on Mary Berry to boost flat sales Subscription

20 Mar 2017 | By Edward Devlin

Finsbury has turned to former Bake Off judge Mary Berry to sweeten sales with a new range of cakes as inflationary cost pressures squeeze the business.

McVitie's sharing tub, Hobnobs Mini Milk Choc Teacakes

McVitie’s gets cake bites trio in sharing tub format Subscription

13 Feb 2017 | By Daniel Selwood

The NPD is expected to generate £5m of value sales in its first 12 months

Premier Foods Cadbury Cakes Choc Tarts

Premier unveils Choc Tarts from Cadbury Cakes

08 Feb 2017 | By Daniel Selwood

The NPD is aimed at drawing younger consumers to the tarts sub-category

mcvities thins

McVitie's launches Digestives Thins for younger snackers Subscription

26 Jan 2017 | By Daniel Selwood

Its flagship launch for 2017 was made possible thanks to the purchase of United Biscuits by Yildiz Holding

Maryland Cookie Bites

Burton's expands Maryland into sharing with Cookie Bites Subscription

03 Jan 2017 | By Daniel Selwood

Burton’s says the range has been created to meet rising consumer demand for “treatier biscuits”

Apprentice winner Alana Spencer

The Apprentice winner to launch cakes into retail

19 Dec 2016 | By Beth Gault

Alana Spencer also aims to launch new brand into foodservice and will continue to manufacture cakes in Wales

focus on bread, basket of bread

Avana Bakeries: Newport business expected to go under Subscription

15 Dec 2016 | By Daniel Selwood

Final day of production is expected to be 27 January, 161 workers told

Ranjit singh

2 Sisters prepares for tough 2017 as inflation takes hold Subscription

15 Dec 2016 | By Daniel Selwood

CEO Ranjit Singh warns of post-Brexit uncertainty as group reports strong set of Q1 figures

Penguin mini multipack

McVitie's plans Penguin Mini Biscuits multipack launch Subscription

14 Dec 2016 | By Michelle Perrett

Brand hails its ‘largest NPD for several years’

Just Desserts cakes range

Just Desserts unveils first branded cakes range Subscription

13 Dec 2016 | By Daniel Selwood

The Shipley bakery’s range comprises Victoria Sponge, Lemon Drizzle and Salted Caramel Cake

hobnobs nibbles

McVitie's adds Hobnobs to Nibbles bite-sized range Subscription

09 Dec 2016 | By Daniel Selwood

The new line will be available from January in a resealable pouch

Biscuit board

Focus on Cakes & Biscuits Subscription

16 Oct 2014 | By Katy Salter

Forget high-concept NPD. This year’s biscuit success story is McVitie’s Digestives…

McVities BN biscuits advert

BN's odd owls join McVitie's 'Sweeet' line-up

20 Jul 2014 | By Mark Dishman

McVitie’s continues its ‘Sweeet’ push with a new ad for its BN biscuits…

Ritz Crackers advert london buscuits

Ritz Crackers return to TV screens - after 30 years

11 Jul 2014 | By Vince Bamford

Ritz Crackers return to TV screens for the first time in 30 years on Monday…

Focus on hot pudding

Pass the custard... nostalgia is king in puddings Subscription

23 Aug 2013 | By Daniel Lanyon

Traditional desserts such as fruit crumble and bread & butter pud are enjoying the sweet taste of success. But why not oth…

Asda, Pots & Co, Coppenrath, Aunt Bessie’s: NPD in puds Subscription

21 Aug 2013

Developed by Asda and the world’s oldest maker of Christmas puddings, the retailer describes this reworking of a festive classic…

Biscuit production

Biscuits: Global Industry Guide Subscription

22 Jul 2013

The global biscuits market had total revenues of $44,944.8 million in 2011, representing a compound annual growth rate (CAGR) of 3.1%…

cakes and biscuits

Small cakes boost lead over large cakes as NPD pays off Subscription

12 Jun 2013 | By Natalie Brown

Volume sales of small cakes have overtaken large cakes – in part thanks to inventive NPD, new research from Mintel revealed today.

McVitie's biscuits pack sizes and prices slashed by UBUK

McVitie's biscuits pack sizes and prices slashed by UBUK Subscription

09 Jun 2013 | By Vince Bamford

United Biscuits UK is cutting the size and price of some of its most popular McVitie’s lines…

Fiddes Payne rebrands as Cake Angels in decorations overhaul

Fiddes Payne rebrands as Cake Angels in decorations overhaul Subscription

05 May 2013 | By Lisa Riley

Fiddes Payne has overhauled its cake decorations portfolio and renamed it Cake Angels…

GM unveils Free'ist range of low and no-sugar products

GM unveils Free'ist range of low and no-sugar products Subscription

27 Apr 2013 | By Vince Bamford

A new sugar-free and no-added-sugar brand that includes biscuits, chocolate and jam is set to launch…

Jaffa Cake Big One

Giant Jaffa Cake rolls into stores Subscription

22 Apr 2013 | By Jon Yeomans

McVitie’s has launched its Big One Jaffa Cake in stores.

McVitie's shrinks Jaffa Cake and Galaxy muffins to mini size

McVitie's shrinks Jaffa Cake and Galaxy muffins to mini size Subscription

20 Apr 2013 | By Lisa Riley

McVitie’s Cake Company has replaced its Jaffa Cake and Galaxy big muffins with mini variants…

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