Gavin Loftus

Gavin Loftus, Weetabix on the Go, on mirrors and penguins

02 Nov 2017 | By Megan Tatum

My first job was milkman. Clearly the start of a promising career in milk drinks…


Ginsters teams up with Cornish chef for new Mexican slice

01 Nov 2017 | By Carina Perkins

Chef Chris Eden was inspired by tales of Cornish miners emigrating to Mexico in the 1800s to mine for silver…

Kellogg's Coco Pops 240g bag

Kellogg boosts sales for first time two years Subscription

31 Oct 2017 | By Edward Devlin

Cereal and snacking giant Kellogg has increased sales for the first time in more than two years as its cost-cutting strategy and expansion into healthier foods showed signs of beginning to work.

Heinz soup Made with Great TV ad

Heinz hikes number of promotions to complement soups ad push Video Subscription

26 Oct 2017 | By Carina Perkins

There were 126 featured space promotions on Heinz products in the major mults over the past month

Kettle Chips 150g Ridge Cut - salt and vinegar

Kettle drops 150g Ridge Cut range in rationalisation move Subscription

25 Oct 2017 | By Daniel Selwood

The Ridge Cut lineup now comprises a single SKU: 40g Flame Steak

Robinsons Fruit Creations Delicious Peach & Raspberry

Britvic launches posh squash ranges aimed at adults

20 Oct 2017 | By Daniel Selwood

The Fruit Creations and Cordials lineups fall below the threshold of next April’s sugar levy of 5g per 100ml (after dilution)

Green & Black's Dark But Different TV ad

Green & Black’s kicks off ‘Dark but Different’ TV push Video Subscription

19 Oct 2017 | By Daniel Selwood

The 20-second spot opens with wolves chasing Red Riding Hood through a gloomy forest

Mary Berry's condiments 2017

Mary Berry’s brand unveils its first condiments Subscription

18 Oct 2017 | By Daniel Selwood

Redcurrant & Mint, Horseradish and Hollandaise are set to make their debut this week in Tesco

Mr Kipling Cherry Bakewells

Mr Kipling makes its New Zealand supermarket debut Subscription

17 Oct 2017 | By Daniel Selwood

Everyday cakes from Mr Kipling and Cadbury are rolling into Progressive’s 184 Countdown stores

Heinz Soup of the Day ad 2017

Kraft Heinz unveils second phase of £8m soups ad campaign Subscription

16 Oct 2017 | By Daniel Selwood

Targeted at under-35s, the £4m push makes its TV debut today (16 October)

Tetley Super Squash trio

Tetley moves into squash aisle with functional range Subscription

14 Oct 2017 | By Daniel Woolfson

Rolling out from November, the new range blends “real fruit juices with added vitamins”

Cadbury Dairy Milk Inclusions Shell Eggs

Cadbury adds Inclusions eggs with innovative choc shells Subscription

13 Oct 2017 | By Carina Perkins

The luxury eggs contain chunks of the brands hidden within the actual shell

Chris Dee Manilife

Chris Dee switches to 'brand incubator' role with Manílife

13 Oct 2017 | By Edward Devlin

Peanut butter startup Manílife expected to be first of many startups Dee helps…

john west

Turnover at John West rises but weak pound hits profit Subscription

12 Oct 2017 | By Kevin White

Turnover jumped from £207m to £222.7m for the 12 months to 31 December 2016

oxo-ad web

Oxo's modern family return in TV ad for pots and pouches

10 Oct 2017 | By Carina Perkins

The new ad once again focuses on gender equality in the kitchen

spoon cereals web

Spoon Cereals rolls ancient grains muesli duo into Waitrose Subscription

09 Oct 2017 | By Carina Perkins

The new line-up is set to bring the “wow factor” to muesli…


Changing breakfast habits hit big three cereal players' sales Subscription

06 Oct 2017 | By Alec Mattinson

Changing habits at Britain’s breakfast tables have shrunk sales and profits at all three of the UK’s biggest cereal player

Kellogg's Crunchy Nut

Kellogg's sales continue to slide in the UK Subscription

05 Oct 2017 | By Edward Devlin

A declining UK cereal market continues to hamper sales at Kellogg’s as its Special K, All Bran and Crunchy Nut brands fell out of favour with shoppers.

Pure Leaf six new loose leaf tea variants

Pure Leaf expands range of premium loose-leaf teas Subscription

03 Oct 2017 | By Daniel Selwood

The premium Unilever brand, launched in March, is rolling out six loose-leaf variants

nestle cereal traffic lights

Nestlé Cereal Partners products to carry traffic lights in UK Subscription

29 Sep 2017 | By Ian Quinn

The Cereal Partners products include brands such as Shredded Wheat, Shreddies and Cheerios

Steven Cahillane

Kellogg appoints former Coke and AB InBev exec as CEO as Bryant retires

28 Sep 2017 | By Edward Devlin

Kellogg CEO John Bryant is stepping down from the helm of the global cereal and snack supplier next week after seven years in the role

Heinz soup Made with Great TV ad

Heinz makes its can the star in £4m TV soup push Subscription

19 Sep 2017 | By Daniel Selwood

The new 20-second clip replaces last year’s Love Soup commercial


Piccolo to donate 100,000 baby meals to families in need

19 Sep 2017 | By Daniel Selwood

The One to One initiative will see one babyfood pouch donated for each one sold, costing the startup c£250,000

Aspall carry packs

Aspall launches carry packs into Tesco and Waitrose stores Subscription

18 Sep 2017 | By Daniel Woolfson

The format addressed “growing demand in the convenience sector” for carry packs, said the brand

porridge champs

Don't underestimate the value of repeating a good idea

10 Nov 2017 | By Camilla Barnard

Last month we held the Rude Health Porridge Championships – our annual cook-off competition – for the fifth time…

Eat Natural Granooolala range

Eat Natural launches Granooolala high-protein granola Subscription

04 Sep 2017 | By Daniel Selwood

Rolling out in early September, the premium NPD contains between 15.1g and 16.7g of protein per 100g

Sally Abbott

A kneejerk reaction isn't responsibility

17 Aug 2017 | By Sally Abbott

Last week, a number of cereal manufacturers came under fire for not being transparent about how sugary their products real

breakfast cat report

Breakfast's lost generation: Breakfast category report 2017 Video Subscription

04 Aug 2017 | By Beth Gault

The seats around the breakfast table once filled by the young are empty. How to lure back the lost generation?


Post-Brexit surge in wheat hits breakfast bowl prices Subscription

23 Mar 2017 | By Carina Perkins

After Weetabix warned Brexit could hit breakfast, shoppers are already paying more for some favourite cereal brands

waitrose 1 muesli

Waitrose 1 Honey, Cashew & Toasted Coconut Muesli: acid test Subscription

23 Mar 2017 | By Daniel Selwood

It’s a tough time for cereal. The category has seen £51.8m wiped off sales

cereal offender

Cereal offenders: Cereals Category Report 2017 Video Subscription

23 Jan 2017 | By Amy North

At the forefront of the war on obesity, how much progress are the big brand bad boys making in reformulation?

mornflake go protein porridge chocolate

Mornflake Go! High Protein Porridge - Chocolate: acid test Subscription

06 Jan 2017 | By Daniel Selwood

Breakfast is once again appealing to Brits, but the cereal category is missing out

shreddies max oat and cranberry

Shreddies Max Protein: Cranberry & Oat Granola: acid test Subscription

08 Dec 2016 | By Beth Gault

Nestlé is hoping to compete with rivals Weetabix and Fuel10k

Kellogg's Special K

Kellogg’s, Breitbart and the pitfalls of programmatic ads Subscription

01 Dec 2016 | By Daniel Selwood

The cereal maker is facing a boycott after pulling its advertising from the US site

egg one use

Along for the ride: Breakfast Category Report 2016 Subscription

04 Aug 2016 | By Amy North

Time-poor Brits are getting back into the breakfast habit as suppliers drive NPD to fill the on-the-go gap in the market

waitrose seriously nutty popcorn muesli

Seriously Nutty Maple, Pecan & Popcorn Muesli: acid test Subscription

14 Jul 2016 | By Beth Gault

This Waitrose cereal hopes to tap shoppers’ taste for all things popcorn



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