Batchelors Pasta n Sauce pot, Cheese & Pancetta

Batchelors puts Pasta ‘n’ Sauce range into a snack pot Subscription

27 Jun 2017 | By Daniel Selwood

The new product is the latest shot in the instant hot snack war between Batchelors and Pot Noodle

Heinz Soup of the Day copy_web

Heinz takes another run at carton format with Soup of the Day Subscription

22 Jun 2017 | By Daniel Selwood

Soup of the Day is the first-ever Heinz wet ambient soup range in a carton

Quaker Oats Oats So Simple Protein Sachets

Quaker Oats unveils Oat So Simple Protein range Subscription

19 Jun 2017 | By Daniel Selwood

The NPD comprises wholegrain oats and soy, providing 20g of protein per 100g

country choice sausage roll

Country Choice launches 12-hour ambient life sausage roll Subscription

13 Jun 2017 | By Matt Strudwick

The supplier said the sausage rolls could be displayed in individual or multi bags for half a day…

Hong Kong

Morrisons strikes deal with Hong Kong's Subscription

31 May 2017 | By Ronan Hegarty

From this week, residents of Hong Kong will have access to 600 Morrisons ambient and general merchandise lines

kelloggs milk and cereal bar, rice krispies variant

Kellogg’s cuts sugar and adds nutrients to cereal bar range Subscription

25 May 2017 | By Daniel Selwood

Sugar in the three-strong lineup has been axed by an average of 21% per variant

Fuel10K low-sugar granola, both variants

Fuel10K unveils first reduced sugar breakfast line Subscription

22 May 2017 | By Daniel Selwood

The NPD is the brand’s first not to feature a protein claim on front of pack

Benecol Plus Heart Vitamin B1

Weak pound hits first quarter sales at Raisio Subscription

10 May 2017 | By Alec Mattinson

Finnish food group Raisio has announced an 18.9% fall in first quarter revenues as the weak pound hit sales of Benecol and its confectionery products in the UK.

Bidood healthy breakfast

Bidfood campaign encourages children to eat a healthier breakfast Subscription

09 May 2017 | By Matt Strudwick

Better Breakfast will see the wholesaler work with schools to help them ‘build a better breakfast club’

Arla brand range

Arla targets commuters in new marketing campaign

05 May 2017 | By Beth Gault

Push starts on 7 May and urges consumers to ’Eat Monday for Breakfast’

mccolls web

McColl's to trial Co-op brand own label lines Subscription

04 May 2017 | By Ellis Hawthorne

The trial will see McColl’s stock a range of Co-op brand own-label fresh, frozen and ambient products in 25 stores

Culina Group enter joint venture with Morgan McLernon

Culina and Morgan McLernon link for Irish food distribution Subscription

03 May 2017 | By Matt Strudwick

Deal will make Morgan McLernon the largest haulage operator in Ireland…

Alpen revamped pack 2017

Alpen to kick off £4m push celebrating Swiss influence Subscription

28 Apr 2017 | By Daniel Selwood

The new TV ad Mountains of Flavour sees Alpine labourers ordering a “Full Alpen” breakfast

Kellogg's Special K push with Katie Piper 2017

Kellogg’s unveils £3m Special K digital push to ‘bust myths’ Subscription

20 Apr 2017 | By Daniel Selwood

Presenter and ex-model Katie Piper is the face of the campaign

Kellogg's Ultimate Crunchy Nutter campaign 2017

Kellogg’s kicks off ‘ultimate’ Crunchy Nut fan campaign Subscription

18 Apr 2017 | By Daniel Selwood

The #TastesTooGood competition is part of a £6m investment in the cereal brand for 2017

Weetabix Post story ragout

Post Holdings seals £1.4bn Weetabix deal Subscription

18 Apr 2017 | By Alec Mattinson

US cereal group Post Holdings has announced it has secured a £1.4bn buyout of Weetabix from its former Chinese owners.

weetabix ad

Post Holdings announces £1.4bn Weetabix deal Subscription

18 Apr 2017 | By Alec Mattinson

Weetabix has been bought by US listed cereal manufacturer Post Holdings – as forecast by The Grocer - for US$1.76bn (£1.4bn)

coco pops

Coco Pops packs shrink as Kellogg's takes out sugar Subscription

05 Apr 2017 | By Carina Perkins

A big box of Coco Pops has been reduced from 800g to 720g, while the 550g box now weighs 510g

Salami slicing: Peperami is reducing its snack to 22,5g from 25g.

Peperami and Doritos get smaller as shrinkflation hits snacks Subscription

05 Apr 2017 | By Carina Perkins

The meaty snack has been trimmed from 25g to 22.5g while sharing bags of Doritos are now 180g, down from 200g

Nutri-Brex 5 Ways Granola range

Nutri-Brex adds free-from 5 Ways Granola to cereal range Subscription

14 Mar 2017 | By Daniel Selwood

The oat-based lineup promises an average of 7.1g of fibre per 100g

Honey Monster Puffs 35g grab bag

Honey Monster adds 35g pack for on-the-go shoppers Subscription

10 Mar 2017 | By Daniel Selwood

The new format will also roll out for the revamped cereal’s sister brand, Good Grains

Weetabix Jack and the Beanstalk ad still

Weetabix debuts Jack and the Beanstalk ad in £10m push Subscription

06 Mar 2017 | By Helen Gilbert

The cereal brand ha resurrected its ‘Have you had your Weetabix?’ strapline


Post leading race for Weetabix, as former bidders end interest Subscription

03 Mar 2017 | By Alec Mattinson

The Grocer understands bid interest from other previously active suitors has ended…

White's porridge and Granola lines

White’s launches functional porridge and granola ranges

22 Feb 2017 | By Helen Gilbert

High in Protein and High in Fibre oats are geared towards health-conscious and active consumer


Post-Brexit surge in wheat hits breakfast bowl prices Subscription

23 Mar 2017 | By Carina Perkins

After Weetabix warned Brexit could hit breakfast, shoppers are already paying more for some favourite cereal brands

waitrose 1 muesli

Waitrose 1 Honey, Cashew & Toasted Coconut Muesli: acid test Subscription

23 Mar 2017 | By Daniel Selwood

It’s a tough time for cereal. The category has seen £51.8m wiped off sales

cereal offender

Cereal offenders: Cereals Category Report 2017 Video Subscription

23 Jan 2017 | By Amy North

At the forefront of the war on obesity, how much progress are the big brand bad boys making in reformulation?

mornflake go protein porridge chocolate

Mornflake Go! High Protein Porridge - Chocolate: acid test Subscription

06 Jan 2017 | By Daniel Selwood

Breakfast is once again appealing to Brits, but the cereal category is missing out

shreddies max oat and cranberry

Shreddies Max Protein: Cranberry & Oat Granola: acid test Subscription

08 Dec 2016 | By Beth Gault

Nestlé is hoping to compete with rivals Weetabix and Fuel10k

Kellogg's Special K

Kellogg’s, Breitbart and the pitfalls of programmatic ads Subscription

01 Dec 2016 | By Daniel Selwood

The cereal maker is facing a boycott after pulling its advertising from the US site

egg one use

Along for the ride: Breakfast Category Report 2016 Subscription

04 Aug 2016 | By Amy North

Time-poor Brits are getting back into the breakfast habit as suppliers drive NPD to fill the on-the-go gap in the market

waitrose seriously nutty popcorn muesli

Seriously Nutty Maple, Pecan & Popcorn Muesli: acid test Subscription

14 Jul 2016 | By Beth Gault

This Waitrose cereal hopes to tap shoppers’ taste for all things popcorn

kelloggs special k protein

Kellogg's Special K - Protein Crunch: acid test Subscription

12 Feb 2016

Cereal brands are going big on protein NPD and reformulation, fighting to win the hearts and wallets of consumers

hulk cereal one use

Cereals Category Report 2016 Subscription

22 Jan 2016 | By Emma Sturgess

Shattered by the price war, cereal brands are muscling up with protein, porridge and granola

Focus On Frosties

Kellogg's is right to reformulate Frosties and Coco Pops

22 Jan 2016 | By Rob Brown

Tony the Tiger and his pal Coco the Monkey aren’t looking so grrrr-eat right now

weetabix protein crunch

Weetabix Protein Crunch: acid test Subscription

14 Jan 2016 | By Simon Gwynn

Protein is the word on everyone’s lips, and cereals is one of the categories most affected by demand

Sign in

Newsletter Sign-up


I wish to receive the following newsletters:

For Members

Become a Gold Member to receive these newsletters:

Become a Platinum Member to receive these newsletters:

Become a member of The Grocer



CLICK HERE to search for the products, services and companies you need in the definitive guide to the UK food and drink industry.