Doughlicious

Posh cookie dough brand Doughlicious has launched a new chilled range exclusively into Selfridges.

The chilled collection contains the same five flavours as the Doughlicious frozen range - Matcha Envy, Crave, Early Bird, Classic, Nutty and Addiction - which is already listed in Ocado. Moving into chilled desserts was “integral to the brand’s accelerated growth strategy,” said Doughlicious.

It offered “a unique and convenient option for customers looking for high quality, ready-to-bake products,” added Selfridges bakery buyer Louise Allen. “Their fantastic range of flavours includes vegan and gluten-free options which are proving increasingly popular with our customers.”

The packs contain ready-to-bake pre-sized dough spheres. All the flavours are gluten free apart from the double-chocolate Addiction packs. Early Bird packs are also vegan (rsp: £3.99/340g).