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Alcohol

KD 2

Kingsland Drinks bets on bag-in-box wine with ‘six figure’ investment

Bread & bakery

SUPERLOAF - SOCIAL MEDIA

Modern Baker unveils low-calorie ‘smart loaf’ to support immune function

Confectionery

Screen Shot 2021-02-24 at 15.07.37

Supermarket Easter ranges 2021

Dairy

Belton Farm advert

Belton Farm to bring back Red Fox TV ad

Eggs & poultry

chickens poultry farm

Morrisons to launch new high-welfare chicken range

Fish

Love Seafood Octopus

Seafish announces domestic catch marketing campaign

Free from

HAPPI RANGE

Startup Happi launches oat milk chocolate range

Frozen

GettyImages-491730261

Brain-freeze Britain: ice cream category report 2021

Fruit & veg

NFU Conference 2021

Five key takeaways from the NFU conference

Healthcare, Beauty & Baby

TheGoodnessIssue_4

Sebastian Munden interview: the Unilever ‘mini CEO’

Hot beverages

Nescafé Azera Craft 1

Nescafé gets raft of NPD including ‘craft’ instant coffee and custom latte

Household

TheGoodnessIssue_4

Sebastian Munden interview: the Unilever ‘mini CEO’

Meat

Beef cattle

Waitrose to extend beef production at its Leckford Estate farm

Own-label

Sainsbury's easter Index

Range preview: Sainsbury’s Easter 2021

Petcare

Bunny-bunny

Four petcare trends set to take 2021 by storm

Plant-based

TheGoodnessIssue_4

Sebastian Munden interview: the Unilever ‘mini CEO’

Snacks

mccoys fire pit still

McCoy’s beast brings out the flavour in Fire Pit crisps

Soft drinks

NEW carton with paper straw

Ribena ditches plastic for recyclable paper straws

Category reports

  • Previous
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  • GettyImages-491730261

    Brain-freeze Britain: ice cream category report 2021

  • GettyImages-1182170375_FROZEN_MAIN PIC

    Frozen assets: frozen category report 2021

  • GettyImages-1298590602_MAIN PIC

    Tobacco category report 2021: why are tobacco sales up in the middle of a global health pandemic?

  • GettyImages-523091687_0001_MAIN PIC

    Big wins for Big Tobacco: vaping category report 2021

  • GettyImages-1212688719_WEB IMAGE

    A right lather: hygiene category report 2021

  • GettyImages-177407961_WEB IMAGE

    Cutting-edge Covid tech: hygiene technology category report 2021

  • WM843E_MAIN WEB PIC

    Pasta la vista, baby: cooking sauces category report 2021

  • Focus On Household WEB PIC

    Toxic habits: household category report 2021

  • Focus_Ready meals_WEB PIC

    Has Covid finished off ready meals? Ready meals & soups category report 2021

  • Easter WEB IMAGE

    Bunny spoiler: Easter category report 2021

  • Focus On Cereal_WEB PIC

    Morning dilemma: cereals category report 2021

  • Jams and spreads focus on one use

    The toast of lockdown: jams & spreads category report 2021

  • FO_soft_drinks

    Mindful drinking: adult soft drinks category report 2020

  • Focus on food to go_V10

    Going, going, gone? Food to go category report 2020

  • Focus On Alcohol2 MAIN

    Belly aches: alcohol and calories category report 2020

  • Focus On Alcohol MAIN

    The big lockdown lock-in: alcohol category report 2020

  • GettyImages-108226936

    Pigging out: savoury pastries category report 2020

  • FO_meat snacks_main image

    Animal house: meat snacks category report 2020

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