Florette is to run a second burst of TV advertising for its Fiery PepperCress bagged salad from Monday (14 July).

The new 30-second spots are part of the brand’s ongoing One Minute Wonder campaign, which showcases quick salad recipes. They are part of a wider £5m spend for 2014, which also includes digital and video-on-demand ads.

The ads will air alongside programmes such as C4’s Come Dine with Me and Sunday Brunch.