john west

Innovation and promotion have helped canned fish brands buck the drop in ambient food sales.

Own-label decline has driven a 1.2% fall in the value of canned fish on volumes up 3.4% [Kantar Worldpanel 52 w/e 26 April 2015], with brands up 3.3% - or £23.3m - on volumes up 8.5%.

John West sales grew £10.2m, supported by No Drain. “Innovation and an promotions encouraged shoppers to buy in,” the supplier said.

The full Canned & Ambient category report can be downloaded here.