Maille mustard introduces posh packaging for Easter

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Unilever is wishing shoppers a happy Easter with speciality mustard. The company’s Maille brand has launched limited-edition packaging for its Dijon Originale and Wholegrain variants.

Available from 29 February, the labels for the two jars (rsp: £1.79) have been designed with the intention of emphasising Maille’s premium credentials and to encourage consumers to trade up from other mustards to have with their Easter roast dinners.

“The launch of our new limited edition jars should help create buzz around the brand during the Easter period and provide greater standout on shelf,” said brand manager Hannah Webb. “2016 is set to be a big year for Maille, and our Easter-themed jars will be a great way to kick this off.”

Readers' comments (1)

  • Those looks excellent and definitely will attract the attention of foodies and families.
    Wish some domestic Greek enterprises (like EKMA mustard, which is amazing, but doesn't even have a website!) would do something similar to promote their products.
    Even smaller companies (we like the Belgian Brewer's mustard) could benefit from similar moves.

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