Open Up With Oreo: £3.1m marketing push offers holiday prizes

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open up with oreo

Open Up With Oreo is the latest message from the Mondelez biscuit brand.

From 7 March, under Oreo’s ongoing Wonderfilled platform, 20-second TV ads will go live as part of a push that is set to include VOD, social media and promotional packs giving shoppers the chance to win prizes including Polaroid digital cameras, Merlin Annual Family Passes, and a holiday for four in Florida.

All winners will be entered into a prize draw for a stay in New York.

“Oreo believes no one ever loses their ability to wonder,” said brand manager Helen Potter.

It’s part of a £3.1m investment for Oreo, which is worth £38.5m and up 21.2% [Nielsen 52 w/e 23 January 2016].

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