Northern Ireland-based poultry giant Moy Park says its World Cup sponsorship helped it widen its distribution.

The producer netted new branded listings in the UK with Ocado, Asda, Morrisons, One Stop, Aldi, Nisa and Costcutter. Two on-pack promotions for semi-final tickets and Moy Park footballs attracted 34,000 entrants across the UK and Republic of Ireland. The sponsorship also enabled it to increase engagement through social media platforms, it said.