Diageo has paired with online retailer 31Dover.com to launch a series of edible flavoured straws designed to go with its premix RTD cans.
The straws come in strawberry, lime, chocolate and lemon flavours, designed to pair respectively with Pimm’s & Lemonade, Gordon’s Gin & Schweppes Tonic, Baileys Iced Coffee and Captain Morgan & Cola cans. Smirnoff & Cranberry cans also pair with lime straws.
They will be available exclusively through 31Dover. Rsp is yet to be revealed.
Last year the spirits giant announced plans to phase out the use of all plastic straws and stirrers across its businesses across the world.
It has also set four ‘sustainable packaging targets’ for 2020, including reducing total packaging weight by 15%, increasing recycled content to 45%, making 100% of its packaging recyclable or reusable, and sustainably sourcing all its paper and board packaging to crack down on deforestation.