Gluten-free brand Kallø has made its first move into bagged snacks, with the launch of Pop-Crisps.
Made with popped corn pieces, split peas and natural flavourings, the four-strong lineup comprises Himalayan Pink Salt & Hint of Black Pepper, Sea Salt & Sicilian Lemon Vinegar, Sour Cream & Dill, and Wasabi & Soy Sauce.
They are available in an 85g sharing bag (rsp: £1.95) and a 20g snack pack (rsp: 75p) – with around 425kcal/100g and 1g of satfat.
The new crisps were “ideal for those looking to swap their more calorific snacks for something better for them, supporting rising demand for healthier lifestyles” said Kallø. Listings are yet to be confirmed.
Kallø’s launch this week came as the Wessanen brand’s value sales were up 4.2% to £17.9m in the supermarkets’ free-from aisles [Nielsen 52 w/e 9 September 2017].
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