Graze has made its first move into individually wrapped energy snacks with Protein Bites.
The range is set to roll out from 14 May in three variants: Banana, Cocoa Vanilla and Honey & Seed (rsp: £2.49/4x30g). Cocoa Vanilla offers 17g of protein per 100g, while the others contain 15g. All have no more than 145 calories per portion.
The launch came in response to “people looking for healthy alternatives to provide a long-lasting energy boost throughout the day”, said Graze. It would also add an “element of convenience” to the brand’s portfolio, added Sarah Fuller, chief brand officer. “The protein market is a key area for Graze, and we look forward to innovating further in this space.”
No comments yet