Penguin mini multipack

McVitie’s is to launch Penguin Mini Biscuits in a multipack format containing six individually bagged penguin-shaped snacks - which the Pladis brand says is its “largest NPD for several years”.

Rolling out across grocery and convenience from mid-January, the new product (rsp: £1.69) will form part of the wider McVitie’s Sweeet campaign, which has seen a £20m investment to drive brand awareness across the brand’s portfolio.

McVitie’s brand director Kerry Owens said: “Penguin is a well-established and well-loved family favourite, so we are incredibly excited to introduce this new format to the market.

“The new miniature biscuits allow us to continue to bring chocolate-filled chuckles and liven up snacking.”