Free-from ingredients manufacturer P-Build is set to go head to head with Quorn when it launches its first branded product. The UK-based start-up’s vegan-friendly pea-based mince will roll out this summer in frozen aisles. It has also set its sights on the ambient market, with a dehydrated mince variant billed as “ideal for casseroles and stews”.

P Build

The Grocer understands the company is currently in talks with major retailers to bring its mince to market. “We will also launch a chunk suitable as a meat replacement for home cooked meals, while burgers and meat-free balls could be available as soon as late summer,” said P-Build co-founder Mark Ellis, adding the products would target consumers seeking healthier options and looking to reduce meat intake.

P-Build formed in 2016 and manufactures in Denmark using only organic ingredients in its products, which are all high protein and gluten-free. Its products are set to go on sale in eco-friendly packaging, as part of an environmental commitment that also sees it claim sustainable sourcing.

“Currently, we have a range of products are sold through ingredients companies that are manufacturers’ aids to eliminate soy, rusk and gluten enabling clean label declarations,” added Ellis.”It was always our intention to have a retail offer but we waited until we had mastered the technology to produce products that offered an advantage over potential competitors in a consumer-friendly format with a competitive price point.”