FMCG and grocery product testing by The Grocer

Latest product test

Halo Top was a sensation in its US homeland by the time it arrived in early 2018 in the UK

This plant-based dessert is made with cashews, almonds, Belgian dark chocolate and coconut milk

Birds Eye sees vegetarian options as a way back to growth after frozen ready meals lost value last year

The value of Kraft Heinz’s Weight Watchers brand has been waning for several years

The product is part of an ice cream tub market up 9.9% this year in grocery

For its ‘lovely flavour’ and ‘great taste’ consumers put the vinaigrette above the category norm

Choco Moments were the big launch of 2018 for fast-growing German biscuit maker Bahlsen

Take-home sales of own-label meat-free and vegan-friendly items are up 20.3% over the past year

This long-standing option is one of Iceland’s products to have recently had palm oil removed

The UK’s crisps sector has grown by 3.6% to £914.5m in take-home value sales amid a flurry of NPD

Take-home value sales of individually wrapped chocolate assortments have hit £224m