FMCG and grocery product testing by The Grocer

Latest product test

Fresh beef is holding its own despite consumer trends towards vegetarian and vegan options

Allinson’s has moved to tap the trend for premium wrapped bread with this sourdough loaf

In frozen desserts, own label is way out in front

Heinz moved this summer to recoup that near-£5m loss with the premium Gourmet trio

This NPD from Morrisons wants to capitalise on halloumi’s growing reputation as a stand-in for fish in fish and chips

This year has seen a slew of new launches from Peperami, including these new pastry rolls

Halo Top was a sensation in its US homeland by the time it arrived in early 2018 in the UK

This plant-based dessert is made with cashews, almonds, Belgian dark chocolate and coconut milk

Birds Eye sees vegetarian options as a way back to growth after frozen ready meals lost value last year

The value of Kraft Heinz’s Weight Watchers brand has been waning for several years

The product is part of an ice cream tub market up 9.9% this year in grocery