Latest product test
Birds Eye Veggie Bowl: acid test
Birds Eye sees vegetarian options as a way back to growth after frozen ready meals lost value last year
Iceland Takeaway Chicken Tikka Masala: acid test
This long-standing option is one of Iceland’s products to have recently had palm oil removed
Walkers Max Strong Chilli & Lime: acid test
The UK’s crisps sector has grown by 3.6% to £914.5m in take-home value sales amid a flurry of NPD
Kit Kat Senses: acid test
Take-home value sales of individually wrapped chocolate assortments have hit £224m
PG Tips Perfect with Dairy-Free: acid test
Free-from continues to be a bonanza for grocery
Le Joli Sparkling Mexican Lime & Mint: acid test
Supermarket shoppers took home an extra 33.5 million litres of flavoured water last year
Diet Coke Exotic Mango: acid test
Exotic Mango and Feisty Cherry are the brand’s first new flavours since 2003
Magnum White: acid test
Ice cream’s value is soaring. Take-home sales rose by 7.2% last year to £969.2m due to price increases
Jim Beam Bourbon Whiskey Potato Chips Original BBQ: acid test
Burts last month launched its latest tie-up with an alcohol brand
Del Monte Gold Pineapple Chunks in Juice: acid test
Canned fruit had much-needed value pumped into it last year
Mr Lee's Noodles: Dragon Fire Vegetables - acid test
Mr Lee’s, the healthier pot noodle startup, dramatically overhauled its SKUs last summer
KP Orange Nut Fudge Energy Mix: acid test
Nuts are expected to be the fastest-growing category in snacks over the next five years
Sprite Lemon Lime & Cucumber: acid test
CCEP unveiled this sugar-free Sprite variant in February as part of a strategy to broaden its portfolio of drinks unaffected by April’s sugar tax
Ginsters Pulled Pork Slice: acid test
Ginsters is the UK’s top savoury pastry brand. It sold an extra 3.2 million units last year
Marmite Reduced Salt: acid test
Unilever unveiled its new Marmite variant last month
Cadbury Dairy Milk Freddo Face Cakes: acid test
After three years of value decline, the sweet biscuits category returned to growth in 2017
Lucozade Sport FitWater: acid test
Bottled water is buoyant. Brits downed an extra 103.6 million litres over the past year
WK Kellogg No Added Sugar Granola: acid test
In January, Kellogg’s rolled out WK Kellogg – a vegan-friendly cereal range featuring organic and no-added-sugar variants
Sandows Cold Brew Coffee: acid test
For the past few years, cold-brew coffee – coffee infused with cold water overnight – has been the hip alternative to traditional energy drinks
Jacobs Ciabatta Caramelised Onion Crackers: acid test
Jacobs launched its three-strong Ciabatta cracker range to tap “the growing trend of lighter offerings for lunch”
Mary Berry's Redcurrant & Mint Jelly: acid test
As shoppers move away from foods typically associated with ketchup and mayonnaise, other table sauces are benefiting