Latest product test

MrKipling after dinner mint fancies

Mr Kipling After Dinner Mint Fancies: acid test

These cakes were launched alongside a swathe of new posher snacks by Mr Kipling aimed at adult cake lovers

Walls Jackfruit 4 Pack

Wall’s BBQ Jackfruit Rolls: acid test

Greggs’ smash hit vegan sausage roll has sparked a tidal wave of NPD

marks and spencer salted caramel tortilla rolls

Marks & Spencer Salted Caramel Tortilla Rolls: acid test

These bagged snacks are part of M&S’s limited-edition Christmas range


Sainsbury’s Cinnamon Bun Flavour Festive Pretzels: Acid test

A limited-edition play on pretzels for the festive season

Birds Eye Crispy Pancakes with Tomato & Mozzarella 266g 5000116124411 (1)

Birds Eye Crispy Pancakes Tomato & Mozzarella: acid test

This frozen product from Birds Eye promises a ‘modern twist’ on the traditional crispy pancake


Wow Focus Mixed Berry: acid test

This sugar-free energy drink contains vitamins, amino acids and natural caffeine

waitrose steaks

Waitrose New York Inspired Beef Steaks: acid test

Fresh beef is holding its own despite consumer trends towards vegetarian and vegan options

Allinsons White Sourdough 650g

Allinson’s Serious White with Sourdough: acid test

Allinson’s has moved to tap the trend for premium wrapped bread with this sourdough loaf

tesco frozen jaffa cake

Tesco Jaffa Cake: acid test

In frozen desserts, own label is way out in front

Roasted Garlic Ketchup

Heinz Gourmet Roasted Garlic & Sundried Tomato Ketchup: acid test

Heinz moved this summer to recoup that near-£5m loss with the premium Gourmet trio


Morrisons Veggie Beer Battered Halloumi: acid test

This NPD from Morrisons wants to capitalise on halloumi’s growing reputation as a stand-in for fish in fish and chips