FMCG and grocery product testing by The Grocer

Latest product test

These cakes were launched alongside a swathe of new posher snacks by Mr Kipling aimed at adult cake lovers

Greggs’ smash hit vegan sausage roll has sparked a tidal wave of NPD

These bagged snacks are part of M&S’s limited-edition Christmas range

A limited-edition play on pretzels for the festive season

This frozen product from Birds Eye promises a ‘modern twist’ on the traditional crispy pancake

This sugar-free energy drink contains vitamins, amino acids and natural caffeine

Fresh beef is holding its own despite consumer trends towards vegetarian and vegan options

Allinson’s has moved to tap the trend for premium wrapped bread with this sourdough loaf

In frozen desserts, own label is way out in front

Heinz moved this summer to recoup that near-£5m loss with the premium Gourmet trio

This NPD from Morrisons wants to capitalise on halloumi’s growing reputation as a stand-in for fish in fish and chips