Mary Berry RH AMAR

Mary Berry's Redcurrant & Mint Jelly: acid test Subscription

01 Mar 2018 | By Daniel Selwood

As shoppers move away from foods typically associated with ketchup and mayonnaise, other table sauces are benefiting

Baxters Fiery Fish

Baxters Super Good Fiery Fish Bisque Soup: acid test Subscription

22 Feb 2018 | By Daniel Selwood

Tinned soup was among products under scrutiny last week

Gosh Beetroot Kale and Quinoa burgers

Gosh Beetroot, Kale & Quinoa Burgers with Mint: acid test Subscription

15 Feb 2018 | By Daniel Selwood

UK web searches for vegan-related topics shot up by 50% in 2017

Filippo Berio Crosinit

Filippo Berio Sun Dried Tomato Crostini: acid test Subscription

01 Feb 2018 | By Daniel Selwood

The savoury biscuits category suffered a dip last year, seeing value sales fall 1.9% to £426.8m on volumes down 2.9%

Aunt Bessie Veg Chips

Acid Test: Aunt Bessie's Vegetable Chips Subscription

25 Jan 2018 | By Daniel Selwood

Aunt Bessie’s launched this product a little under a year ago

Mars Protein

Mars Protein: acid test Subscription

19 Jan 2018 | By Daniel Selwood

Aimed squarely at health-conscious shoppers, this sweet snack from Mars provides 33g of protein per 100g and 351kcals

Nature Valley Nut Butter Biscuits - Peanut

Nature Valley Nut Butter Biscuits - Peanut: acid test Subscription

12 Jan 2018 | By Daniel Selwood

Nature Valley enjoyed a spectacular 2017. The brand increased its value sales by 12.8% to £44.6m

coco pops granola

Kellogg's Coco Pops Crispy Granola: acid test Subscription

30 Nov 2017 | By Daniel Selwood

Kellogg’s launched Coco Pops Crispy Granola early this year to tap demand for healthier breakfasts

Philadelphia Flip & Dip

Philadelphia Flip & Dip - Mexican Salsa: acid test Subscription

24 Nov 2017 | By Daniel Selwood

The chilled dips category is buoyant – worth £246m, having added 6.1% in value sales year on year…

slabs cheddar and onion

Slabs - Mature Cheddar & Onion: Acid Test Subscription

16 Nov 2017 | By Daniel Selwood

Slabs’ potato crisps are on average four times thicker than a typical crisp

What a Melon Watermelon Water

What A Melon Watermelon Water: acid test Subscription

10 Nov 2017 | By Daniel Selwood

Our shoppers welcomed the “eye-catching” packaging for its “summery” appearance

KP Nuts Energy Mix

KP Fruit & Energy Mix: acid test Subscription

26 Oct 2017 | By Daniel Selwood

KP launched this combination of roasted peanuts and almonds, raw hazelnuts and raisins in May

pepsi max ginger

Pepsi Max Ginger: Acid Test Subscription

12 Oct 2017 | By Daniel Selwood

Pepsi unveiled Max Ginger in March, eyeing “huge” sales opportunities by tapping demand for ginger-flavoured drinks

Taylors of Harrogate Praline

Taylors of Harrogate - Praline Especial Brazil: acid test Subscription

05 Oct 2017 | By Daniel Selwood

This product is designed to tap shoppers’ desire for posh ground coffees offering “new and exciting flavours”

shloer pink bubbly

Shloer Celebration - Pink Bubbly: acid test Subscription

22 Sep 2017 | By Daniel Selwood

SHS Drinks relaunched its Shloer portfolio this year, reformulated to avoid the impending soft drinks levy

nairns astro bites

Nairn's Astro Bites - Berry: acid test Subscription

15 Sep 2017 | By Daniel Selwood

Free-from is booming. Once a niche category reserved for those with medical conditions, it is now bought by 78% of shopper

mccoys chip shop curry sauce

McCoy's Chips - Chip Shop Curry Sauce Flavour: acid test Subscription

07 Sep 2017 | By Daniel Selwood

McCoy’s has been buoyant of late, adding £8.4m extra value sales last year

haagen dazs raspberry and mango ice cream bars

Häagen-Dazs Mango & Raspberry Ice Cream Bars: acid test Subscription

31 Aug 2017 | By Daniel Selwood

Häagen-Dazs put its ice cream on to sticks early last year, launching the product exclusively into convenience

chocolate salami

M&S Spirit of Summer Chocolate Fruit & Nut Salami: acid test Subscription

24 Aug 2017 | By Daniel Selwood

With confectionery still under pressure from the health agenda, suppliers have to be increasingly novel with their NPD

McCain Wedges

McCain Nacho Cheese Flavour Ridged Wedges: acid test Subscription

18 Aug 2017 | By Daniel Selwood

McCain launched its two-strong range of ridge-cut potato wedges last autumn


Lucozade Sport FitWater: acid test

20 Apr 2018 | By Daniel Selwood

Bottled water is buoyant. Brits downed an extra 103.6 million litres over the past year

Kelloggs No Added Sugar

WK Kellogg No Added Sugar Granola: acid test Subscription

28 Mar 2018 | By Daniel Selwood

In January, Kellogg’s rolled out WK Kellogg – a vegan-friendly cereal range featuring organic and no-added-sugar variants…

Sandows Cold Brew

Sandows Cold Brew Coffee: acid test Subscription

22 Mar 2018

For the past few years, cold-brew coffee – coffee infused with cold water overnight – has been the hip alternative to traditional energy drinks

Jacobs Ciabatta

Jacobs Ciabatta Caramelised Onion Crackers: acid test Subscription

09 Mar 2018 | By Daniel Selwood

Jacobs launched its three-strong Ciabatta cracker range to tap “the growing trend of lighter offerings for lunch”

Jeremy Garlick

Launch support: innovations need nurturing

28 Mar 2018 | By Jeremy Garlick

Even if you have a brilliant product, your chance of success will be greater if you put in place the right package of mark…

Asda flamingo cake

Range preview: Asda spring/summer 2018

19 Mar 2018

Health and inclusivity are the buzzwords for Asda’s new spring/summer range - here’s our pick of what will be coming to Asda shelves this summer

Huel snack bar

Eight innovative new snack bars coming to supermarkets

09 Mar 2018

Snack bars are sweating it out to provide the full health and nutrition package

Co-op Champagne web

10 new food and drink products launching for Mother's Day

08 Mar 2018 | By Ellis Hawthorne

From afternoon tea to after dinner drinks, brands and retailers have got Mother’s Day covered. 

Jeremy Garlick

How to sell category first

01 Mar 2018 | By Jeremy Garlick

If NPD is to succeed, as I explained last month, your first priority is to set the bar high


Five unusual juice and smoothie innovations

23 Feb 2018 | By Natalie Brown, Emma Weinbren

Activated charcoal and spirulina algae are among the weirdest and most wonderful ingredients for this year’s launches

KFC Chizza

Five new ways to eat pizza Video

21 Feb 2018 | By Emma Weinbren

From yorkshire puddings to a full English, the classic pizza is getting a makeover

Lidl Valentines steak pack shot

10 romance-inspired new products landing in stores for Valentine's Day

14 Feb 2018 | By Ellis Hawthorne

Move over cupid, the nation’s retailers have got Valentine’s Day covered

Tesco low alcohol

Eight new alcohol-free drinks coming to supermarkets

12 Feb 2018 | By Ellis Hawthorne

Just because Dry January is over doesn’t mean Brits are reaching for the bottle


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Playing the game: Soft Drinks Category Report 2018 Subscription

You’d expect the -taxman to have lost a few friends last week when he began levying as much as 24p for every litre of sugar



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