Salmon farm

A group of salmon companies has challenged other food producers to “expose all” when it comes to sustainability and the environment.

The Global Salmon Initiative (GSI) - supported by WWF and the Sustainable Trade Initiative - today issued a challenge to all food sectors to increase transparency by publishing key sustainability and environmental data.

The group, made up of 12 global farmed salmon companies, recently published its third annual sustainability report, containing data across 14 sustainability and environmental indicators.

“Truth is an essential ingredient of healthy change. Transparency not only accelerates change, it also helps drive it in a productive direction,”  said Avrim Lazar, principal consultant to the GSI.

“We have made transparency at the global, regional and company level one of the pillars of our drive to significantly improve sustainability. Our experience has been that by letting the sun in, it opens the doors to rapid progress.”

Backing the ‘expose it all’ challenge, WWF director of market transformation Richard Holland said the GSI was setting a “leading example” to other food sectors.

“The GSI report enables all stakeholders to follow progress against Aquaculture Stewardship Council principles, which shows a clear pathway to better production and sets a high bar for transparency that we encourage other industry sectors and platforms such as the Consumer Goods Forum to adopt,” he added.

Ted van der Put, member of the IDH executive board, said transparency was an “essential component” in building and maintaining trust with consumers, especially over food safety and sustainability issues.