drinks company news

African Originals

African Originals beats crowdfunding target as its launches craft ciders in UK

Drinks start-up African Originals, which launched in the UK this month, has beaten a £600k crowdfunding target to back the next stage of growth at the craft producer.

tiramisu liqueur

Biggar & Leith adds tiramisu-flavoured Stambecco liqueur

The 24% abv drink boasted the ‘delicious flavour of mascarpone, amaretti biscuits, cocoa and coffee’, it claimed

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Vodka sales up as gin boom looks to be over at the mults

Gin brands like Gordon’s have lost ground, as the likes of Smirnoff saw sales increase

Kylie hero Merlot

Kylie Minogue wine takes UK supermarkets by storm with 314% sales surge

Benchmark Drinks said its success was thanks to the pop star being ‘personally’ involved with ‘every element of the brand’

Johnnie Walker Black & Lemon

Whisky drinkers trade up as cheaper scotch offerings see decline

More expensive drams such as Johnnie Walker, Haig Club and Glenfiddich won out over cheaper mainstream options

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Champagne sales sinking as shoppers balk at high prices

Nearly every champagne available in the UK’s supermarkets suffered a sales slump this year


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Why has time been called on long-running Robinsons sponsorship deal with Wimbledon tennis?

Media speculation on why the sponsorship deal has ended are outside the line

ribena ad screenshot

Ribena rallies hapless duo in face of awkward moments

Ribena has hit gold with a pair of ads designed to help us laugh off life’s awkward moments

drinks cans

Packaging shortages and strikes will hit smaller British drinks brands harder

Small booze brands are already closing at a rate of knots. Now they have to queue behind the major players for bottles and cans

strongbow goat

Strongbow’s nodding purple goat keeps it simple

Goats are amusing and edgy. And purple. The perfect mascot for Strongbow’s Ultra Dark Fruit Cider

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How we built a cross-brand collaboration with BrewDog

This week Rubies in the Rubble raised a toast to our new collaboration with BrewDog


As brands Hun and Babe struggle, is there a future for canned wine in the UK?

Hun said an “extremely tough” festival season in 2021 had led to it calling in the administrators

red leg ad still

Laid-back Red Leg impresses with crab dance

Why does Red Leg rum have a crab on the bottle?

Kit Kat lifestyle

How fmcg price rises are impacting the likes of Nestlé, Danone and P&G

Trying to call when inflation peaks is virtually impossible, but the key is that we do not see a structural erosion in sector profitability, says Warren Ackerman, head of European consumer staples research at Barclays

guinness st james gate brewery

Guinness’ cold brew coffee beer points to a bolder, smarter NPD strategy from Diageo

The launch of Guinness Cold Brew Coffee Beer tells us what to expect from the ubiquitous stout in future

Drinks, Hull Uni

How soft drinks brands can tackle inflation

There are many strategies companies can employ to help mitigate inflationary effects, says Patrick Higgins, food & beverage analyst at Goodbody

irn-bru ad screenshot

Irn-Bru’s new movie duo add fun to flavour discussion

New movie parodies find space for the brand’s cheeky, slightly transgressive sense of humour

hardys ad snip

Hardys couples underline wine’s consistency

The tyranny of choice is a serious problem in the wine category

Salmon fish

British exporters have reason to be optimistic as we move on from the pandemic

As we learn to live with Covid, there is real reason to be bullish about the opportunities that lie ahead, says minister for exports Mike Freer

Heineken sign

By cutting ties with Russia, businesses are proving they can put people over profits

Quitting Russia en masse shows the world’s biggest food and drink brands can act quickly and decisively when they want to

Brewery grain

How brewers should prepare for the knock-on effects of the Ukraine crisis

The beer industry should be prepared for further price increases or severe supply chain problems, says Craig Willmott, co-founder and head of operations at HonestBrew

Lager beer

What changes to advertising codes mean for no & low-alcohol drinks

CAP and BCAP acknowledged the wording of certain rules threw up barriers for the promotion of low-alcohol drinks, says Brinsley Dresden, partner and head of advertising law at Lewis Silkin

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Jameson’s sparky plan Bea proves a bit confusing

Funny, down-to-earth, Irish… comedian Aisling Bea is a great hire for whiskey brand Jameson

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Perfect ambassador Stanley Tucci stars for San Pellegrino

What a capture! Water brand San Pellegrino has hired actor Stanley Tucci as a brand ambassador

Heineken Cardboard Topper

In an age of inflation, booze brands must be careful in communicating price hikes

Taxation changes, the growth of low & no and booming sales figures mean drinkers will be especially sensitive to change


Coke’s reusable packaging move shows listening is the first step to love

Fmcg rivals would do well to follow its example by listening to campaigners’ pleas