pepsico news

Quaker Oats Simply fruity duo

Quaker Oats adds Simply fruity non-HFSS instant porridge duo

The NPD tapped the demand for ‘permissible enjoyment’, which was a ‘key motivation’ within consumers’ breakfast buying behaviour, said the brand

Walkers Max Strong non-HFSS flavours

Walkers adds duo of non-HFSS Max Strong flavours

The NPD catered to the demand for ‘exciting new flavours’ which were non-HFSS, said Walkers

PepsiCo - Non-HFSS

Walkers to make 50% of sales from ‘healthier’ snacks by 2025

The crisps giant is making an initial investment of £35m over the next three years to ‘dramatically shift its snacks portfolio’

analysis & features


Live shopping, a Norwegian Ocado and the M&S ‘bullseye’: five key moments from Shoptalk Europe

While TikTok sees the UK live shopping market reaching $7.4bn, M&S unveiled its plans to personalise five billion customer interactions

Energy drink cans monster

As energy drinks soar, can boozy versions like WKD X take off too?

WKD is hoping to build the category with X, but faces a PR risk

Pepsico Sodastream

Can PepsiCo’s SodaStream concentrates compete with its big bottles?

PepsiCo and SodaStream are playing up the benefits of the launch


Heineken sign

By cutting ties with Russia, businesses are proving they can put people over profits

Quitting Russia en masse shows the world’s biggest food and drink brands can act quickly and decisively when they want to

walkers crips ad screenshot

Walkers’ in-bag camera captures crisps love

Walkers cutely addresses its recent supply problems in its new ad, which is soundtracked by Madness’ ‘It Must Be Love’


Walkers and Comic Relief encourage Christmas chat

It’s not surprising to learn Walkers’ latest Christmas ad isn’t designed to shift units