tesco video screen tweet wall

Tesco has unveiled a giant “tweet wall” outside its Extra store in Lincoln, as it aims to use social media feeds to target local shoppers. The 3.7-metre wide, 2.3-metre high video wall will be used to advertise a range of in-store and chain-wide offers. Tesco is planning to incorporate relevant social media conversations on to the screen and use the technology to promote local news and updates. The giant screen occupies a weatherproof enclosure and is fitted with a LED backlit display designed to be readable even in bright sunlight.