Warm spring weather and the World Cup have contributed to can manufacturers delivering a record 4.8 billion cans in the first half of 2014.
The 7.1% increase across the UK drinks cans market was also helped by the emerging economy according to The Can Makers, the industry body representing UK manufacturers of beverage cans.
Beer and cider can deliveries reached 2.3 billion – a growth of 8.2% and an increase of more than 170 million units compared to the first six months of 2013. Cider performed particularly well, led by the success of fruit flavours.
Soft drink can deliveries jumped to 2.6 billion, up 6% over the same period. The growth was led by energy drinks in a range of sizes, with sales of larger cans up 23.1% compared to the same period last year. According to latest Nielsen data, sales of carbonated soft drinks in cans grew 4.9% in the first half of 2014, ahead of the overall carbonates market
“The UK beverage can market continues to perform well, with higher growth in the first half of 2014 than any similar period in the past decade,” said Graham Fenton, UK chairman of The Can Makers. ”This is no doubt boosted by the UK’s economic growth, good weather, sporting interest and increased marketing support around events such as the World Cup.”