Cadbury adds Pebbles to its sharing bags line-up

‘Pebble-shaped’ pieces of chocolate in sugar shell

Mondelez has expanded its bite-size sharing bags range with a treat similar to a Cadbury Mini Egg.

Rolling out next month, Cadbury Dairy Milk Pebbles are ‘pebble-shaped’ pieces of milk chocolate in a sugar shell. It is the latest in a line of bite-sized NPD from Mondelez, including Twirl Bites, Crispello and Crunchums.

Pebbles offered an opportunity to drive growth in chocolate sharing bags, said brand manager Sally Barton.