Cadbury has extended some of its key countline brands into a new category by launching a branded range of chilled thick milk shakes in Australia. Supashakes come in four flavours ­ Chocolate, Crunchie, Dream and Caramello. They have been well received by consumers Down Under who have been attracted by the fact that the drinks turn into café-style thick shakes when the cartons are shaken before opening. The product is being produced by chilled and frozen foods specialist PB Foods. Cadbury spokesman Chris Morgan said there were no immediate plans to roll out Supashakes in the UK but said it was the "sort of natural extension that could happen". He added: "We have already seen other products coming here, produced in the UK by other franchise partners." {{P&P }}

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