A new 39g mid-size bar will be available in nine and five-bar packs, replacing the existing four standard-size (49g) packs and eight and 10-bar snacksize (30g) packs. CTB reckons the new size will meet shoppers’ needs for both in-home and lunchbox consumption.
The streamlined range comes in packs of five (rsp: £1.19) -
Cadbury Dairy Milk, Cadbury Dairy Milk Caramel, Fruit & Nut, Bubbly, Biscuit and Mint variants - with nine-bar packs (rsp: £1.99) in selected top-selling lines Cadbury Dairy Milk and Cadbury Dairy Milk Caramel.
CTB predicts the launch will add £15m to the £391m home-snacking market by 2006. New packs incorporate the Cadbury masterbrand logo and come in shelf-ready packaging.
Mike Tipping, head of customer relations, said: “Better value for money, improved display and availability will result in category growth and increased profit for retailers.”