A £1m Pleasure you can't measure' ad campaign for the relaunched Mars ice cream brand kicks off this weekend (June 30) with posters backed by press ads. Macleans' new premium toothpaste 40+ makes its TV debut with a black and white ad breaking on Monday (July 1), backed by press ads in women's titles. Popstar Samantha Mumba is backing Dubble fair trade chocolate in ads on the NIckelodeon kids' TV channel. {{P&P }}