Posters for McCain's Pizza, which feature a child's hands reaching across a table, are getting support from instore promotional activity. The sassy rapping sheep fronting Laughing Cow's newCheez Double Dippers campaign, spreads to cinema screens this week, as part of a £2m spend. A £3.2m TV campaign for Freshbake's Microbake pies features a disgruntled granny whose pie-making skills have been usurped. {{P&P }}