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Cadbury Dairy Milk is following its successful Gorilla and Eyebrows ads with an Africa-themed campaign to promote its new Fairtrade credentials. The Cocoa Beam campaign highlights Cadbury's 101st anniversary of working with Ghana's cocoa...
Smaller Fairtrade chocolate producers have cautiously welcomed Cadbury's decision to convert Dairy Milk bars to Fairtrade as the first certified bars hit shelves.
Depending on which way you look at it, it's either been a good year for Cadbury's brands - or a disastrous one. Rocked by the salmonella incident and the demonisation of HFSS foods by the obesity police, Dairy Milk has seen its brand...
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