Dawn Foods has launched an upmarket range of premium bakery goods that are individually wrapped and branded ‘Adore’.
The products, which include blueberry and redcurrant muffins, chocolate fudge brownies, orange and mascarpone indulgence cakes and American-style triple chocolate fudge cookies, have been developed to meet the demand for high quality bakery goods. All have gold wrappers to reflect the range’s premium image.
According to studies by the company, many existing products do not live up to consumers’ high expectations. “We know through quantified research that Adore exactly meets the demands of today’s consumers,” said marketing director Maggie Dagostino.