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Drinks industry watchers may wonder how Maxxium the joint venture between Highland Distillers, Rémy and Associates and Jim Beam Brands got its name. Does the XXI in the middle put 21st century thinking into the company? Er no, since we are now...
Gin brands like Gordon’s have lost ground, as the likes of Smirnoff saw sales increase
More expensive drams such as Johnnie Walker, Haig Club and Glenfiddich won out over cheaper mainstream options
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