BRL Hardy is expanding into the Californian wine market with a brand called Seventh Moon.
The portfolio, developed for the UK by Pacific Wine Partners ­ BRL Hardy's joint venture with Constellation Brands ­ offers three single varietals. Priced at £4.99, Seventh Moon includes a Chardonnay, a Merlot and a Cabernet Sauvignon.
Seventh Moon brand manager Andrew Nunney said: "We don't believe there is another Californian brand available in this country of comparable quality at this price. It will be important in the UK's Californian wine market."