The British Pig Executive has called on retailers to follow Sainsbury’s lead and ditch tertiary brands in pigmeat.
Last week The Grocer revealed that Sainsbury is to stop using the controversial brands in bacon, and is reviewing them in ham and fresh pork (July 9, p55).
BPEX claims tertiary brands are often used by retailers on pigmeat products that are outside the specifications for their own label, particularly with regard to pig welfare standards.
BPEX chairman Stewart Houston said: “I am encouraged
by this positive move by Sainsbury. I would now like to see the other retailers take the same action.
“For far too long, many supermarkets have been using tertiary brands as flags of convenience to sell products that do not meet standards of animal welfare specified for their own label lines.”