Calypso has rolled out Toy Story 3 branded juice drinks to cash in on the latest instalment of the hit Disney movie franchise.

The 250ml fruit juice and mineral water-based drinks, which are available now, come in tropical orange and blackcurrant & strawberry flavours (rsp: 50p each or £1.69 for a four-pack). They are targeted at four to 10-year olds and mark the latest launch under the Calypso and Disney partnership, which has produced Pirates of The Caribbean and High School Musical drink packs.

"Our Disney licensed product sales showed a 79% increase last year and this category is set to grow despite the adverse trading conditions," said Richard Cooke, Calypso's sales and marketing director.

Toy Story 3 debuts in cinemas in July.