Carte Noire is hoping to seduce the ladies next month with its first TV push in nine years. Launching on 5 November, the 20 and 10-second ads feature hunky fellas Mr Cool, Mr Confident, Mr Romantic and Mr Continental who each serve up a cup of Carte Noire while asking viewers: "How do you like your coffee?" The brand has also developed the Carte Noire Man Café a pop-up café with hunky waiters.