Wrigley is helping people and aliens come to their senses in its TV campaign for its guarana-based chewing gum Airwaves Active. In the advert aliens land on earth to be greeted with open arms. However, after having a piece of the gum, the alien suddenly realises what a life on earth has in store for him - ie crushed tube rides and countless hours in front of the telly - and makes his exit.
Fruity and Milky Babies Budget: Undisclosed
Manufacturer: Cadbury Trebor Bassett
Cadbury Trebor Bassett focused on the fun side of the confectionery market to celebrate the launch of its Milky Babies and Fruity Babies chewy sweets earlier this year. The extensions to the Jelly Babies family, which come in fruity and milkshake flavours, were shown flying around a kitchen blender while a mum and child looked on in amazement.
Guylian Budget: £1.5m
Guylian is showing off its credentials as 'the world's favourite Belgian chocolates' in a new marketing campaign. Three different TV adverts, one each for its Seashell bar range, Twists boxed chocolates and Chocolate Seashells, will target the brand's key 25 to 45-year-old female consumers during the pre-Christmas period and will demonstrate the diversity of the range.