The World Cup isn't the only sporting event this summer that offers marketing potential. Blossom Hill is investing £1m in a 'Summer Perfectly Served' campaign, focusing on its sponsorship of Wimbledon and including TV and print advertising, plus a Wimbledon ticket giveaway.

Limited edition 'tennis ball' designs will be added to the White Zinfandel and White Grenache varietals from 21 June.