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Carlsberg has unveiled a major revamp of its marketing strategy in a move that will see the lager brand's signature 'Probably' claim take a back seat outside the UK.
Disaronno is braced for a busy winter TV schedule as it embarks on the second phase of its £3m marketing programme. The First Drinks-owned liqueur will sponsor shows on Sky's Comedy Central channel from 27 September until the end of...
Diageo is investing a record 47m in its Christmas marketing and predicts recent innovations will boost overall festive spirits sales by 5% to 833m this year.
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